Through a long education process people have been taught to worship wealth. Many people consider it as important or even more important than their pets, their children, and their morality. Finely crafted and tuned marketing campaigns are aimed at making people think that money can bring romance, prestige or happiness.
The truth is that the creation of wealth only benefits one group, the banks. Maybe that is why they spend so much money on advertising that is designed to make you spend money, or give your money to them to manage for you.
Take a critical look at an example of one advertising campaign by one of the major credit card companies which shall remain nameless.
“Things to do while you’re alive:
Go to the Olympic Games
Tour MoMA with a personal guide
Visit an uninhabited island
Write a screenplay
Run with the bulls in Pamplona
Go scuba diving in Belize
Take your parents on a vacation
Experience Mongolia’s Naadam Festival
Bungee jump
Read and finish Moby-Dick
Swim all five oceans
Celebrate Mardi Gras in New Orleans
Ride the Orient Express
Visit the Taj Mahal
Drive on the autobahn
See Iguaza Falls
Heli-ski in British Columbia
Play Pinhurst No. 2
Ski first tracks at Deer Valley
Go to the Super Bowl
Find peace, love and understanding”
A list of 21 things to do before you die. How many things in this example would cost money? I count 18 out of 21. Now how many of the things to do on this list involve doing something for someone else. I count one. Do you think it is a coincident that self-gratification is tied to advertising to get you to spend your money. Or better yet money you have to borrow? I have yet to see an advertisement by a credit card company that tells you to spend money to:
Save a persons life
Rescue an animal from the shelter and feed and care for it for life
Clean out your closet and donate your cloths to charity
Volunteer with a youth group and keep kids out of trouble
Tutor a high school class or a college class
Clean up a vacant lot then plant trees and flowers
Altruism is not a good way to get people to spend money. Especially money they have to borrow. The advertising mavens have learned a long time ago that a persons ego and personal gratification are the way into their pockets, deep into their pockets.
The truth is that the creation of wealth only benefits one group, the banks. Maybe that is why they spend so much money on advertising that is designed to make you spend money, or give your money to them to manage for you.
Take a critical look at an example of one advertising campaign by one of the major credit card companies which shall remain nameless.
“Things to do while you’re alive:
Go to the Olympic Games
Tour MoMA with a personal guide
Visit an uninhabited island
Write a screenplay
Run with the bulls in Pamplona
Go scuba diving in Belize
Take your parents on a vacation
Experience Mongolia’s Naadam Festival
Bungee jump
Read and finish Moby-Dick
Swim all five oceans
Celebrate Mardi Gras in New Orleans
Ride the Orient Express
Visit the Taj Mahal
Drive on the autobahn
See Iguaza Falls
Heli-ski in British Columbia
Play Pinhurst No. 2
Ski first tracks at Deer Valley
Go to the Super Bowl
Find peace, love and understanding”
A list of 21 things to do before you die. How many things in this example would cost money? I count 18 out of 21. Now how many of the things to do on this list involve doing something for someone else. I count one. Do you think it is a coincident that self-gratification is tied to advertising to get you to spend your money. Or better yet money you have to borrow? I have yet to see an advertisement by a credit card company that tells you to spend money to:
Save a persons life
Rescue an animal from the shelter and feed and care for it for life
Clean out your closet and donate your cloths to charity
Volunteer with a youth group and keep kids out of trouble
Tutor a high school class or a college class
Clean up a vacant lot then plant trees and flowers
Altruism is not a good way to get people to spend money. Especially money they have to borrow. The advertising mavens have learned a long time ago that a persons ego and personal gratification are the way into their pockets, deep into their pockets.
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