Where next for Social Software?

topic posted Tue, February 20, 2007 - 3:41 AM by  Scribe
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2006 has come and gone and we're up to our knees in 2007. Things are pretty quiet, so here's a Q. Where's all this "social" stuff going, eh?

The future of wikipedia, while not necessarily under threat, is "interesting". Tribe seems relatively. There are rumours that people are looking to find the "next" myspace. Youtube is owned by the big guns. Flickr... flickr carries on, it seems :)

Is the social aspect of all this "web 2.0" malarkey simply a business model in search of revenue? Have new, shinier business models come along to replace the old, or are there still some very real, very "grass roots" benefits to social technology that will keep it going, keep improvements coming?

2 new things I can think of that offer some interesting routes:

1. WiiMiis (or whatever they're called) on the Nintendo Wii. There may be some interesting experiments going on here, socially - the barrier between "home" and "abroad" has shifted, with the design more focused (than, say, websites) on *sending* your avatar off to other places. Furthermore, there are experiments with things like voting: www.eurogamer.net/article.php

2. Local SNS, such as www.neighbourhoodfixit.com/ which has just launched. Personally, I'd love to see more done on this, but are global sites such as Tribe the place to be discussing these? Surely more local forums are more appropriate? What am I doing here?

C'mon, splash out on thoughts...
posted by:
Scribe
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  • Re: Where next for Social Software?

    Thu, February 22, 2007 - 9:03 PM
    >>but are global sites such as Tribe the place to be discussing these? Surely more local forums are more appropriate? What am I doing here? <<

    what Ive really come to enjoy about tribe is the aggregative quality.

    The reality is that its not so much a global site.. it is primarily a west coast site that has blead out into the global connections.

    But in tribe I can successfully participate in local tribes simultaneously with global groups - ideologically specific groups.. etc. I like that, I like that a lot.

    Let me embed youtube videos into my posts and I wont no what else to do with myself!
    • Re: Where next for Social Software?

      Thu, February 22, 2007 - 9:08 PM
      www.inc.com/magazine/200...rosedale.html

      I also am excited about the emergence of models that resemble a free-market more than a business model. So that entreprenuers can interact and innovate on the existing platform.. to take a SNS to an organically evolving environment - beyond just content.. but that the very fabric, the tools were shifitng and growing in pace with the user demand and need.
  • Re: Where next for Social Software?

    Mon, March 5, 2007 - 10:46 PM
    I'm actually keeping my eye on what's happening in a few areas. First off, social network sites as we know them are turning more into features of all sites, important features mind you, but indispensable features none-the-less. USA Today's jump into this area, PeopleAggreator, Ning, Cisco, Elgg, et al, are just showing that the YASNs as we know them may be hangouts, but your profile will soon become fully portable. Enter, Identity. There's lots going on there, and now that OpenID is being crowned the winner for the universal login mechanism, we may begin to see the separation between one's profile and one's identity. The ability to have multiple profiles for the diff environments I want to hang out in, but the single identity for more easily managing my multiple personality disorders :)

    The there's stuff going on in the whole Attention economy meme. Sure, the rhetoric is about me controlling my info, but the fun stuff is getting to meet or know people by what you have in common w/them. Whether that be sites we surf, stuff we buy, places we hang out in. Any of these parameters will reviewable by anyone I allow. In some cases, you may even want to subscribe to ME. Watch what sites I surf to and spend time on, why?...because you care about what I'm paying attention to. Imagine if you could follow your celeb of choice to see what they were doing online? Given how far people are going to get attention, whether it be reality TV, YouTube or elsewhere, the Channel ME isn't far behind.

    Interesting stuff will also continue to happen in the recommendation space. While I'm not so keen on the social search stuff that's being bandied about, applying this tech to serendipitous purchase recommendations seems to work nicely. Note the success of a couple of Tribe's co-founders, are having w/Aggregate Knowledge.

    Needless to say, I'm seeing some actual beneficial uses with solid revenue models to support some of these social models. These aren't the stuff you hear much about as purely Web 2.0 and they're not just widgets. It's the beginning of blending what's been learned with actual beneficial uses. One other example here is seeing how Slashdot voting mechanisms are being applied to corporate objectives (note Dell's recent deployment for new product prioritization). The U.S. Patent Office is also going to begin experimenting w/some of these new voting models. We've only scraped the surface of the real revolution :)
    • Re: Where next for Social Software?

      Sun, June 24, 2007 - 2:29 AM
      What I think many "social software intellectuals" should be more aware of, is that we are STILL a minority. Because the aggregate effect of many g33ks/ intellectuals/ tech frontrunners across the earth exists, it seems like everybody is into web 2.0, and are active participants.
      But in reality we are a small minority - the internet is still "for porn"... and mail... and maybe a bit of e-commerce.
      Okay, many web2.0 services are quite huge, but there is still a huge number of people outside of that reach - think of your parents or the many members of your family who do not have any particular interest in social software - maybe they have seen some you-tube, but they are probably not participating in tribe.net...

      We still need to see the killer application that really gets "normal" people to participate, rather than just consume - that will be one of the next big turning points for Whats next in social software.
      • Re: Where next for Social Software?

        Fri, June 29, 2007 - 11:54 PM
        But I'd submit that the Net was regarded by the "g33ks/ intellectuals/ tech front runners" to be for porn & mail when it first launched and they eventually moved on to other uses. Social networks, were also the realm of this same group, but eventually we moved past the chasm and it reached the mainstream's consciousness. I wouldn't dismiss the value of the early adopters, because though it doesn't always point to whether a new technology will succeed or fail, it's how well the technology or application engages people that will determine if it will get beyond the Josh Koppelman dubbed "Techcrunch 50,000", who try anything and everything new.
        • Re: Where next for Social Software?

          Sat, June 30, 2007 - 1:42 PM
          well - just a short reply, my wife is about to drag me away from the computer (it can be hard to be a social software intellectual)...

          the only 2.0 application that I've actually been able to interest my wife and members of my family in has been geni.com - www.geni.com/tree/start

          which is a web2.0 family tree thing, that runs from the internet and has all the various 2.0 trappings... and is so easy to use, and with such a unifying purpose that even my parents has taken part in using this - and it even has this little "award" feature for the person who for instance is the "top photo uploader".

          I can only say I like this - and in some ways it is part of a new trend, where social software is not only used to connect with other social software intellectuals, but to keep in touch with friends and family, and where the interaction is revolving around a shared purpose.


          I should write a lot more, but my irl life is interrupting my internet life... oh well...
  • Re: Where next for Social Software?

    Wed, July 4, 2007 - 3:31 PM
    Maybe the Next Big Thing isn't yet another new disconnected service running in isolation from all others, but simply a common protocol that allows existing services to be integrated cooperatively.

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