I think this is the only tribe I could post this on without getting people's hackles up....and I'm doing this as a humorous exercise, so please don't shoot the messenger...but my odd-working brain was pondering the other day....
If you were trying to sell Americans on Tantra like the Mormons do with the Church of Latter Day Whatevers, and you got a 60 second commercial spot or a bunch of magazine ads, what would the ad look like?
"Tantra....I'm lovin' it!" ROFLMAO....
If you were trying to sell Americans on Tantra like the Mormons do with the Church of Latter Day Whatevers, and you got a 60 second commercial spot or a bunch of magazine ads, what would the ad look like?
"Tantra....I'm lovin' it!" ROFLMAO....
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Re: Only in America
Mon, January 7, 2008 - 10:35 AMHMMM.....
Tantra...It's the Real "REAL" Thing.
Tantra...When you absolutely, positively, have to get "IT" overnight.
LOL
My hackles are not up, but the ends of my mouth are!
On a serious note, how could Tantra be "advertised" (assuming it should)? I would contend that Tantra is not for common people, so such an ad campaign would be useless, money wasting, and foolish. I would contend that Tantra is for "Heroes" (Snskt: Viras) who are willing to take chances, face their fears, abandon past modes of thinking, etc. Any person can choose to become such a hero at any time, so this is not exclusionist or elitist.
The truth is, however, that most people choose not to do so. They choose to fall back on old behavior patterns that provide safety and familiarity, but neither true happiness, creativity, nor a path to enlightenment.
So instead of advertising Tantra per se, I'd work on advertising ways to help people become Viras. Then, to the Viras I would direct ads for Tantra.
Namaste!
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Re: Only in America
Mon, January 7, 2008 - 10:45 AMLove that one Sham!
then there could be -
taken from the Nike Just Do It...
"Tantra...Just Be It!"
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Re: Only in America
Mon, January 7, 2008 - 4:51 PMLife is fun. Life is sacred. Have fun with yours, and do it right. TANTRA!
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Re: Only in America
Tue, January 8, 2008 - 9:18 AMI have had tivo for close to 9 years now. I literally haven't watched commercials in ages.
Every now and then I miss them. About all I've seen in the last few years are "you wouldn't steal a television..." ads for anti-movie downloading and "truth - the anti-drug" anti-smoking ads.
I do see billboards and bus ads. The last campaign I noticed was the DHL one - "yellow is the new brown". So maybe, "tantra is the new black".
But honestly, I don't know. Yoga is everywhere around here now. More yoga studios than anything else - more than bookstores, more than liquor stores. And I don't think yoga got there through mass marketing. -
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Re: Only in America
Tue, January 8, 2008 - 11:06 PMYou're right, teamnoir...yoga is popular because it works. It really does help people to regain their health and put their mental states back on track.
Shamb--if Tantra requires Heros, perhaps our ad would look more like something for the Army...
"Tantra--Be all that You can Be!" -
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Re: Only in America
Wed, January 9, 2008 - 12:16 AMWell, I certainly haven't seen that result from yoga. I suspect that yoga is just fashion - the thing to be seen doing. -
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Re: Only in America
Fri, January 11, 2008 - 11:22 PMYa know...
Most fashions are bad for you. Smoking was once "fashionable" as was snorting cocaine. Further back in history we see that corsets and tight-toed shoes were fashionable, and as a result, people got much pain.
Let's hear it for a fashion that can be good for you! -
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Re: Only in America
Sun, January 13, 2008 - 2:29 PMI think the idea that fashions are "mostly bad" is disingenuous. Fashion is simply fashion. Some of them are good. Some aren't. The ones that are really good cease to be viewed as "fashion" and simply become a part of our culture.
Eg, eating "corn", ie, American maize, was once a fashion because it was novel and new. Now it's just part of our culture.
Eg, driving cars was once simply fashion. And in a grand, epic sense, it may still be. However, most people in our culture view transportation via fossil fueled vehicles with rubber tires to be a necessity of modern civilization. It's graduated past fashion into simply being part of the culture.
I could go on and on - democracy, equal rites by race, equal rites by gender, belief systems selection, etc. -
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Re: Only in America
Sun, January 13, 2008 - 11:01 PMSo do you think that Yoga might simply become part of the culture then? -
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Re: Only in America
Tue, January 15, 2008 - 7:50 PMIt's possible that it already has. -
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Re: Only in America
Wed, January 16, 2008 - 7:35 AMIt's possible that it has where you are. Where I am, Yoga is still seen as something only affluent people do. -
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This is the maximum depth. Additional responses will not be threaded.
Re: Only in America
Wed, January 16, 2008 - 6:13 PMI used to joke that you could size up a town by the ratio of book stores to liquor stores or bowling alleys. Ann Arbor used to boast that it had several thousand - and only a few thousand residents, (not counting 10's of thousands of students).
Book stores are dying off, though, as people buy and trade on the net. And frankly, I think that's alright.
But... where I live there are tons of yoga studios. There are probably 300 within a 20 minute walk. And they are all over the bay as well. Certainly more yoga studios than book stores these days. -
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Re: Only in America
Wed, January 16, 2008 - 6:13 PMOh... and all of the gyms offer yoga classes as well.
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Re: Only in America
Wed, January 9, 2008 - 12:14 PMSienna wrote: "Tantra--Be all that You can Be!"
I like it!
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