The Campaign That Changed The Eating Habits of A Nation

topic posted Fri, February 29, 2008 - 11:47 AM by  offlineBryTee
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Boycott of Battery Chickens Forces Supermarkets to Think Ethically -- by Martin Hickman -- published in "The Independent" British newspaper, Feb 28, 2008

See www.commondreams.org/archive...28/7351/ (which has a good graph of showing the massive swing in Jan 2008)

Sales of factory-farmed chickens have slumped since a high-profile campaign raised awareness of the cruelty at the heart of the poultry industry and implored consumers to pay more to improve the animals’ welfare.

In a victory for campaigners who have fought to expose the short and brutal lives of broiler birds, shoppers have bought millions more free-range and organic birds while leaving mass-produced chickens on the shelves.

Sales of free-range poultry shot up by 35 per cent last month compared with January 2007, while sales of standard indoor birds fell by 7 per cent, according to a survey of 25,000 shoppers by the market research company TNS.

Supermarkets have been stripped of free-range birds, prompting complaints from frustrated shoppers keen to embrace the movement away from intensive farming.

The rise in sales would have been even higher if poultry producers had been able to keep up with demand. Many suppliers in the £2bn-a-year poultry industry are now expected to convert cramped chicken sheds into more spacious accommodation.

Tesco, the country’s biggest retailer, has doubled its order for higher-welfare chickens while Sainsbury’s has been flabbergasted by the “unprecedented” spurt in demand and forced to import free-range birds from France.

In the weeks after the chefs Hugh Fearnley-Whittingstall and Jamie Oliver launched a high-profile campaign on Channel 4, supermarkets had stated that sales of “standard” chickens had held up, and even increased.

But the new national sales data suggests that shoppers’ priorities have shifted dramatically. If the TNS data was extrapolated to the rest of the UK, it suggests sales of factory-farmed chickens dipped by 10 million, while shoppers bought 4.4 million more free-range chickens. Overall, chicken sales were down by 4.8 per cent, perhaps because many people, when faced with an absence of free-range chicken, simply bought no chicken.

The campaign against mass-produced poultry, of which a quarter have difficulty walking as a result of wading around in their own waste, is to be intensified. Fearnley-Whittingstall intends to produce a new television show on chickens later this year, updating viewers on the campaign and urging more people to join what he hopes will turn into a free-range revolution. “We are going to keep the pressure up and we are going to do everything we can to make sure that this is not a flash in the pan,” he said.

During his Hugh’s Chicken Run shows, residents of the Devon town of Axminster were invited to see free-range and intensive systems running alongside each other in a shed; many left in tears. According to separate polling by ACNielsen, half of the four million viewers who saw the shows said they would buy better chicken.

The cruelty inflicted on broiler birds was also exposed in secret footage from a farm, reported last month in The Independent. Earlier this month - to the disgust of the National Farmers’ Union and animal welfare groups - Tesco announced a week-long offer of a £1.99 chicken. The move is believed by welfare campaigners to have been an attempt to shift unsold standard birds.

“If the growing consumer demand for free-range, organic and higher-welfare chicken continues, availability in store could certainly become an important barrier to consumer choice, at least in the short term,” said Maria Carrol, ACNielsen’s consumer insight manager.

Compassion in World Farming, a campaign group which shot undercover footage inside a chicken shed in Herefordshire, was jubilant. “It seems to me that there is a swath of people who have been moved by the programmes and it seems to be a lasting move, a definite move away from standard to free-range,” said its food policy officer Rowen West-Henzell. “That’s great. But what we need to do is to work with the people who still buy standard and we are 100 per cent committed to giving consumers the facts about poultry production and letting them make their own minds up. With the programme they were exposed to that reality.”

About 800 million chickens are bred in the UK every year. About 92 per cent of them are still of the “standard” variety, despite the increase this year.

“I am thrilled but I am still a little bit cautious,” said Fearnley-Whittingstall. “I am delighted we have helped create this change and I am delighted that, two months after the show, there appears to be no letting up.

“I just hope the British retailers and the industry are talking to each other, making sure that new free-range farms are built and new RSPCA Freedom Food farms are built to cater for a growing demand for high welfare chicken.”
posted by:
BryTee
SF Bay Area
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  • Ahh i love Tescos =p where you can buy a my little pony cake and life insurance, all under one roof

    anyway, i wish this would catch on over here. the UK is always lightyears ahead of us
    (must move there... stat)
    when i was there i ate eggs because free-range (not just cage-free but in a warehouse) eggs are so easy to get, and they don't cost that much more, like ten pence or whatever? something like that (atleast at the tesco's in scarborough) and chickens lay eggs anyway

    i don't eat eggs here because they taste chemically, sometimes they're funny colors, and involve force molting and battery cages and blah blah blah
    • The thing I keep thinking in this article is, yeah this is a great trend, but what happens when the entire chicken-eating population demands cage-free, organic chicken and eggs? Then it becomes a mainstream phenomenon and runs into the danger the organic movement is experiencing now. With corporations like Safeway and Lucky's jumping on the organic bandwagon, the spirit and ethics of the movement get lost and mass-scale farming and livestock simply take on a different guise.

      It is most definitely a positive trend, don't get me wrong. But in my opinion, the whole food industry is still based on greed and instant gratification. People, animals and the environment would be better served by scaling back and relying on local food producers and supporting local economies. The real paradigm shift is in looking past the options at the grocery store and really re-prioritizing and re-structuring the way we think of and consume all foods, animal and vegetable.
      • Unsu...
         
        exactly.
        it's a non-sequitur. And it is deliberate.

        As animal rights activist we need to suggest veganism, but if veganism is rejected then we must ask the obstinate meat-eater to ALWAYS consume ONLY organic "humane" animal products...(which is harder than veganism)...not because it is more ethical (because it isn't) but because if every meat-eater did that, the entire animal agriculture system would collapse.

        We need to understand that as far as animal agriculture is concerned, factory farming is the best and most efficient model, proving that animal agriculture can NEVER be sustainable. No matter how many rules are put in place to attempt to make animal agriculture viable, like the water that wants to go down the drain into the sewers, animal agriculture will always go down the drain into factory farming. It's inevitable.

        These kind of victories are good to make obstinate meat-eaters realize this.

        People don't want to be cruel and so they want to buy organic free-range, blah blah blah... but if ALL production of eggs, meat, dairy etc, was organic free-range, there would not be enough to meet the demands...and the real cost would make a dozen eggs about 40 bucks!



        As for chickens laying eggs anyway, well, let me just say that I used to believe that as well, until Farmer Brown educated me about the realities of egg-laying and then I researched it myself by calling and speaking with actual egg-producers (factory, organic and free-range)

        1. MALE CHICKS DIE
        Egg-laying hens must be born(hatched), and hatcheries that produce egg-laying hens, only sell hens (because the males are useless to them: too thin too produce meat and they can't lay eggs) so all the male chicks are killed. Meat chickens are called broilers,and they are bred to become VERY large VERY quickly... male chicks born in a hen hatchery just aren't big enough.
        Most of the time they are simply thrown in the dumpster or in a garbage bag while they are still alive and left to suffocate...or worse. There are no organic or "humane" hatcheries (just like there are no "humane" slaughterhouses), and even if there were "humane" hatcheries, what would they do with all the males? Nature is pretty much a 50/50 male/ female split... so?
        Organic free-range and factory farms all buy their chicks from the same place.

        2. ALL HENS ARE FORCE_MOLTED
        The hens who lay eggs, lay unfertilized eggs because they are kept away from a rooster, so it's less like a period (natural and happening anyway) and more like a miscarriage(traumatizing and very taxing on the body and mind).
        It takes one hen about 30 hours to produce 1 egg. It seriously depletes their bones and bodies. The ancestor of the modern chicken, the red jungle fowl, would produce about 6-12 eggs a year! and all would produce a chick. Now through domestication hens have been conditionned to produce more, but realistically, without force-molting they would not produce enough for even an organic farm to make a profit.
        Force-molting is the process of starving the hens (and usually keeping them in the cold too) for two weeks to FORCE their body to enter another laying cycle.
        And PLEASE do not compare this to having your period every month! Again in nature a hen would have one or two cycles a year, maybe a third if their was a drought. And it is not like feeling a bit weak and cranky from a period, it is like GIVING BIRTH.
        "domestication" by the way is simply two things: keeping the rooster away so that the eggs are not fertilized, and taking the egg away from the hen as soon as she lays it, so that she will lay another.
        The desire to reproduce is very strong in all species, and so the hen lays another egg in the hopes that, that one will be fertilized, but there is no rooster, so? but she keeps trying...:-(
        Hens speak to their chicks in the shell, and teach them the basics of life, right there while they are nesting. You know the term "mother hen"? it comes from observing hens cooing lovingly to their chicks even in the egg! The bond between a mother hen and her chicks is VERY STRONG! Nurtured from the egg!
        But if the egg is not taken away, when the hen realizes that there is no chick in there, she tosses the egg away...which is why even backyard farmers say that hens toss their eggs away ("so why not eat them?") but that is missing the point:

        POINT: If WE had not interfered by "domesticating" the hen, all the eggs would be fertilized and no eggs would ever be "tossed" for us to eat.

        Think about it: Chickens are very closely related to pigeons, so if chickens "lay eggs anyway" , we all live with lots of pigeons in our cities, have you ever seen pigeon eggs just laying around unused waiting to be eaten? If this myth of the hen who just "wants" to produce eggs for our meals were true we would be walking on pigeon eggs everyday. It's just like the myth of the cow and the goat who WANTS to be milked, and to an extreme the pig who WANTS to be eaten, please! Think about who is perpetrating these myths.

        3. ORGANIC IS NOT HUMANE
        Organic has nothing to do with humane or kind treatment. Organic has everything to do with which foods the animals are fed, and antibiotics, and chemicals used, etc... Free-range is almost non-existent these days what with the fear of bird-flu...which is why they label it as cage-free now... and all that means is the animals are not in cages, they could easily be in a basement in the dark and their eggs would be labelled as free-range.

        4. ALL FARM ANIMALS ARE KILLED
        Hens produce eggs to reproduce. They do not produce eggs for our omelette, so to use them for our food goes against their basic rights. Plus, all hens are killed eventually. There is no "retirement community" for farm animals. So the argument that it is "humane" to buy from a small organic farms where the animals are well-treated (sic) is kind of eclipsed by the fact that this good treatment ALWAYS ends in a brutal violent death. Killing someone goes against their rights.
  • Unsu...
     
    Thank you for bringing this topic up. There really is no such thing as cruelty free chicken raising. In addition to 'poultry' which is just a word to objectify taking the lives of chickens, there is also the issue of the egg industry. We are told that we can buy cruely free, cage free eggs. This is a lie. The only eggs that anyone can get that are cruetly free are from your local neighbor who might raise 5 or 6 chickens. There is no way to raise chickens for eggs in on a large scale that is not cruel.

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