Principle 1: Strong & Bright
Pure, bright or very strong colors are best used sparingly or between dull background tones. This allows the strong colors to bring attention to a particular feature of a graphic. Caution! Do not overwhelm an audience with bright, strong colors all over the graphic. They will pay attention to the colors, not to your content.
Principle 2: Mix Light & Dark
Light, bright colors are best mixed with dark next to each other. This provides contrast, allowing colors to emphasize or bring attention to a particular thing.
Principle 3: Background
Background, large-area or base colors should be quiet, soft, dull, muted, greyish, neutral colors that allow smaller, bright areas to stand out vividly. A background filled with one or more bright, strong colors will distract a viewer from the important objects in the picture or graphic.
Principle 4: Unity
Large areas with separate colors should intermingle or weave the colors with each other.
Caution! Different colors that cover large separate areas of a graphic or picture will tend to clash unless they are woven together throughout the visual image.
Pure, bright or very strong colors are best used sparingly or between dull background tones. This allows the strong colors to bring attention to a particular feature of a graphic. Caution! Do not overwhelm an audience with bright, strong colors all over the graphic. They will pay attention to the colors, not to your content.
Principle 2: Mix Light & Dark
Light, bright colors are best mixed with dark next to each other. This provides contrast, allowing colors to emphasize or bring attention to a particular thing.
Principle 3: Background
Background, large-area or base colors should be quiet, soft, dull, muted, greyish, neutral colors that allow smaller, bright areas to stand out vividly. A background filled with one or more bright, strong colors will distract a viewer from the important objects in the picture or graphic.
Principle 4: Unity
Large areas with separate colors should intermingle or weave the colors with each other.
Caution! Different colors that cover large separate areas of a graphic or picture will tend to clash unless they are woven together throughout the visual image.
