so, i did an informal reader survey a few months back, and i cant find any solid info on industry standard for a 'good' response rate. about 13% of our audience responded. does anyone know if this would qualify as good, average, etc.?
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Re: reader survey response rate
Sun, September 11, 2005 - 10:27 AMAmber, a 13% response would seem to be a very healthy return. I work in the print industry and a 1% return rate is considered industry standard for most direct mail projects.
I would imagine that reply rates would be fairly consistant regardless of the platform ... on the web, in print, via phone, etc.
Regards,
John Harvey
www.CCGcommunications.com
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Re: reader survey response rate
Tue, September 13, 2005 - 1:45 PMunless of course it was something like 3 people responding out of 25...doh! :-)
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