Anchor Your Customer & Employee Base

topic posted Sat, April 22, 2006 - 12:36 PM by  Duke
I have been reading most of the threads on this site for a while to evaluate its worthiness to me and my clients who have hired me to find where the best places online should they invest their time in.
My evaluation of this site is out on my blog site so I will leave that for you to read for yourself.
The reason I am writing is to provide the members of this site, all alleged business developmenters (hard to tell with some of the photo's the members of this tribe hide behind), some insight into a few things that every business is challenged with that if not gotten under control will make spending time here on this site worth nothing. And, this could explain why there is only an average of one interesting post to this particular site per month.
So here goes for those of you still with me and are really looking for help solving you greatest business challenges.
There are a number of challenges businesses face but the top five pretty much are what you are dealing with right now.
The fifth is Trust, you don’t trust anyone, your customers and employees don’t trust you.
The fourth is the evaporating market. You re getting competition from everywhere the market is saturated with copy cat businesses that thrive on not being unique leaving businesses that are trying to change the market sitting on this site trying to find a solution.
The third is the fear of NOT getting an ROI. The catch word of the 21st century. The generation X and the baby boomers demand for quick gratification on every investment of every dollar. The business colleges are pumping out MBA’s that focuses on this mentality.
The second is raising costs. Yes, the CFO’s and COO’s of the world rational for everything they can’t do is based on rising costs. The headlines are full of CEO’s and top executives changing to other company’s, why? They failed to find a way to control costs.
Then the number one and the first challenge that comes out of every CEO’s mouth that has to stand up in front of his stockholders on why their ROI is not higher is due to ……Falling Profits.
OK, I stated the problems, what is the solution. If you look at these there is one that if solved will make the others disappear. And that one is not the one you probably would pick. It is Trust.
The lack of trust or care from you customers to be loyal to whatever it is you are in business to provide is the cause of all of these woes. OK, what is the solution to improving trust?
First of all there are very few things you can to improve trust because you have to build trust. And to build trust you have to get personally involved. Trust does not come in a letter, a post on this site or an email. Trusts come from looking someone in the eye and finding out what they are needing so you can provide it. You will not solve the trust problem unless you take a personal approach. You do this and you can start securing your customer base.
Hey, I have 20 thousand customers how I get to all of them personally. You tape into that other important resource you need to secure…your employees. Everyone who works for you should be able to represent your business like you sales people. And if treated right they probably would kick your sales department’s ass.
OK, how do you do this? People there is one business tool that if used correctly would create an interest amongst your customers to want to stay doing business with you much longer and will keep you from having to keeping from training new employees because your employee base is not about to leave due to them being now loyal to your company.
The answer is not what you suspect and, s not something a traditional consultant will say is viable because they usually do not know how to use it correctly. The one method that goes about solving trusts is generally presumed to not be cost effective, due again because most people do not know how to use it correctly. But it works and if you got your entire company involved using it you would be out here posting your ass off because you now have time and reason to tell other people in leaderships rolls what worked for you. Just like I am doing.
What is it that solved all of these problems? Business Golf
OK, click away if you may, but I have gotten it to work and it will improve business. And the way I go about telling you how to do it is not like how you are using it today, if you are.
Anyway. Business Golf will bring in more business, keep employees and customers happen and make more people want to do real business with you.
Think about. What have you got to lose? A few pounds around the waste and a few ulcers from worrying about what to do?
Come on, I’ll see you on the first tee.
posted by:
Duke
Dallas
  • Unsu...
     

    Re: Anchor Your Customer & Employee Base

    Sun, April 23, 2006 - 12:32 PM
    ::Laughing out loud::: Well that was entertaining. And it some cases it may be the solution. I have found that what works best for my businesses are a simple things like a very positive "can do" attitude, always underpromisng and overdelivering, and taking an active interest in my customers businesses and lives and what they need to change their bottom line. When I do what is best for their business - my business takes care of itself.
  • Unsu...
     

    Re: Anchor Your Customer & Employee Base

    Sun, April 23, 2006 - 1:21 PM
    dude... i mean duke...

    after all that awesomeness - you didn't even post a link to the most kick-ass website eVAHHH?!!

    www.innovativebusinessgolf.com/


    btw kids - duke's my new cyber hero.

    so in honor of my new hero - and from here on out - i have to iNSISIT that nobody ever type the first letter of their sentences with a capita letter. eVER.

    hUZZAHHH!

    ; ^ )
  • Re: Anchor Your Customer & Employee Base

    Thu, April 27, 2006 - 2:20 AM
    Damn! Imagine that... 25 years of working with business owners and all this time I've been missing the most important element.

    I think I'm going to have to do some serious research on this subject immediately!!

    When's tee time?
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      Re: Anchor Your Customer & Employee Base

      Fri, April 28, 2006 - 9:30 PM
      yeah, and remember that his business is "Business Golf" outings and events.

      I consult with small woman run businesses and not a one of them would be interested discussing business on the golf course. On the other hand they definately enjoy the round-table discussion groups that I put together.
      • Re: Anchor Your Customer & Employee Base

        Sat, April 29, 2006 - 6:44 AM
        Madame Blake,
        I did not mention this, so let me back up what I say with fact.

        I too consult women business owners and top women executives of corporations and they too had the same opinions and interest in golf before they met me. Why they came to me is their concerns with the limited avenues available to them to meet or get involved with more business people. I met all of my women clients from the round table discussion groups, master mind groups, CEO groups, and the National Association Women Business Owners Group.


        I guess I can be critical of round table discussions since I am part of two round table business mastermind groups and I also have one for my business group. All of them are attended by 90% women, 50% which did not play golf until they met me.

        Seems to be a difference in the way business women here think about themselves and the way they do business. As far as women business owners and executives go, more are taking a look at getting involved with learning to play golf, and more importantly, play Business Golf, because of the appeal golf has to the over 27 Million business decision makers in the USA who do play golf. And they want to to be part of the billions of dollars of business that is conducted as a result of playing business golf. About nine out of ten people who play golf are in business.

        Plus, these women feel strongly that if they are going to spend their time away from the office doing anything associated with doing business it would meet their personal interests and needs to be doing something healthier than sitting at a round table discussion group discussing issues that matter to just a few.

        The round table discussions are OK, but the women I spoke with during the writing of my book, How To Play Business Golf, all feel that after a few visits to round table discussion groups the purpose turn towards more political agendas or fashion and no real issues of business value. They would rather take a more positive direction on improving business while improving their health.

        In my Golf Networking Groups, there is a round table discussion after the round of golf (sometimes up to 100 people) to listen to or discuss openly the subjects that effect businesses today.

        There are always going to be men and women who are not interested in getting involved with golf and that is primarily due to a lack of fundamental business skills like time management or more directly, the lack of understanding of how to use golf as a business tool. Hopefully, I can get to more of these people through my seminars that will be going around the country this summer and fall.
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          Re: Anchor Your Customer & Employee Base

          Sat, April 29, 2006 - 1:07 PM
          "There are always going to be men and women who are not interested in getting involved with golf and that is primarily due to a lack of fundamental business skills like time management or more directly, the lack of understanding of how to use golf as a business tool."

          Duke,

          First I would like to say, that if the women business owners I worked with were B2B, I would totally suggest golf. I play golf, I enjoy golf; I played a lot of golf when I was in advertising. But the women I do business with are B2C and so far, they have seen little reason to want to play golf when they do business generally by going to another woman's home to provide their services or sell their products.

          The majority of women I work with (about 75%) are providing services like bookkeeping for work at home moms, providing massage services for work at home moms, setting up internet businesses, doing direct selling, running an ebay business from home and things of that nature and they want help with the fundementals of setting up their own small business. They find that their best place to meet customers is at the PTA, at Church, at local business women's mixers. Most of them don't want high pressure clients like larger businesses - they view work as both financially rewarding and socially rewarding because they are working with other moms. And most of them are working a few hours a day while their children are in school or are napping. My average client works about 20 hours a week at their business, and they don't want to work more than that while they have kids at home.

          I agree that golf is a good way to meet business decision makers, if that is who you want your client base to be. Not all business people are interested in networking with business decision makers.

          Honestly Duke, most work at home moms don't feel like they have a hour a week to enjoy soaking in a bath - it is hard to convince them that time on the greens may be good for their business. There income is often the difference between getting by and being comfortable. My average client earns $30K a year working from home part time, and they have little interest in growing beyond that until their kids are grown up.
          • Re: Anchor Your Customer & Employee Base

            Sun, April 30, 2006 - 6:19 AM
            Blake,
            Yes, B2C businesses are great groups to work with. I have a few B2C clients that have the time and income limitations you mentioned. But, they have found ways to make Business Golf work for them. BG is great for B2C’s. I have some great stories on how a few of them are dealing with the costs and the time limitations, along with learning how to play golf at the same time. It just boils down to wanting to or not.

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