- try influencer marketing. Find out who the influencers are in particular sub-markets and "befriend" them in person. Go to meet them, invite them in, give them product samples... do everythign you need to do to get the influencer to know you in person, so that when she is asked for a recommendation, she is doing it by personal knowledge.
- try events marketing. Create an event, such as a class or demonstration or even a trunk show of completed projects. In this one, you don't have to limit the event as targeted toward quilters, you could target it toward quilt buyers. For example, if a husband is the one who buys the quilts for his wife, let him learn you have a good store. Then, when he talks about quilts, which he will, he can spread the word about your store.
- combo marketing. THere are many segments that you can reach... old folks home nurses are often in a position to influence, hospital nurses, school teachers, crafts teachers, children, youth group organizers... create events that target these "influencers" and now you have combined influencer marketing with events marketing.
- competitions.
- unique giveaways... not your run of hte mill printed pens or potholders (though we all appreciate those when we get em!), but try something innovative and memorable.... how about a clock... for the quilter who wishes she had more time to quilt!

ok those are off the top of my head, i am sure there are more if i actually sit down and think about it.

put a link to your store in a signature of every comment you make.
go make comments.
join blogmad and surf like you've never surfed before.
do a couple of charity pieces- raffle prizes
- if you havent already- start a blog about what you do.

This probably won't do you as much good as it does me, given that I'm more or less just an online businss, but you might want to look into getting a google ad. It is possible to target them so that only people searching from near your store location will see the ad, and you only pay for it if people are actually following the ad to your site, but you DO need to have a website for the ad to point at, so if you don't have a site associated with your store, that won't work.

Just a thought.

building a business is sloooooooow.

Offer some fabrics that nobody has access to, in exclusive collections or from exotic localles. Hold a trunk show of a fabric designer. hold a competition for best quilt using X fabrics (purchased at the shop, ofcourse) publish/display the results.

Be an inspiring person. You've got a good long list, there, keep on keeping on.

read "Guerilla Marketing" if you haven't already. It's full of good cheap ideas for small business marketing.

be patient. the more times people see your business, ads, etc, the more likely they are to come in. consistency is key. don't give up on all the good ideas you've already started using; keep using them. consistent advertising inspires confidence in your commitment to your business and your customers. I have had consistent business since I started reposting my ad weekly so it would stay near the top of the listings on the site I use. I also use the same ad for 3-6 months to give it a chance to catch people. changing all the time reduces recognition.

You are doing a great job, already. you may just need to keep on with what you are doing and be patient. :) if you need reassurance that what you are doing is working, keep track of how your customers heard of you. you can also ask your loyal customers about what they liked about your marketing, anywhere they were surprised they didn't see you, etc.

random thoughts: enter your quilts in competitions, shows, etc. do a gallery type show at a coffee shop or other local business that shows art.