There is a huge difference between spam and permission marketing. For your marketing purposes, you might be afraid of the wrong thing.
If you ask people for their email address (and they give it to you), when you send them email, you are not spamming. You are sending them opportunities and business offers that they *agreed* to receive.
So, build up your client email list, let them know that you will be contacting them... and then contact them with impunity! They can choose to delete or ignore your message, or then can get something real valuable out of it.
The difference between an email that gets deleted and one that gets read: the subject line and the "from" line.
Make sure your "From" line is accurate, so that the recipient isn't confused at any time. I receive email from "Borders Rewards" quite frequently, and I tend to keep them.. just in case I have been thinking about dropping in soon. I get emails from Home Depot frequently... and I usually delete them right away, but every *once* in a while I realize "hey! I am going to be buying new trash cans soon... better keep that one".
The subject line can make or break me on deleting or not. "Save on all new boots in stock" will catch me reading an email versus "Save 10% on all orders"... I love saving money in general, but I love saving money on boots in specific. The sale might even be for all orders, but they got me to read the email by specifying boots.
So, take every opportunity to ask your visitors for permission to email them. State your policy up front (you will be sending email, you won't sell your list, and they can be removed at any time) and give them an idea on frequency (we periodically send email, we seasonally send email, we send email offers every Monday).
Then feel free to market your services to those who want to hear from you! Sending permission email marketing to a very specific 40 customers is more effective than sending spam to a random 10,000 email addresses anyway.
Hope this helps,
Jo Ann Villalobos
moderator, Crafty Vixens tribes
If you ask people for their email address (and they give it to you), when you send them email, you are not spamming. You are sending them opportunities and business offers that they *agreed* to receive.
So, build up your client email list, let them know that you will be contacting them... and then contact them with impunity! They can choose to delete or ignore your message, or then can get something real valuable out of it.
The difference between an email that gets deleted and one that gets read: the subject line and the "from" line.
Make sure your "From" line is accurate, so that the recipient isn't confused at any time. I receive email from "Borders Rewards" quite frequently, and I tend to keep them.. just in case I have been thinking about dropping in soon. I get emails from Home Depot frequently... and I usually delete them right away, but every *once* in a while I realize "hey! I am going to be buying new trash cans soon... better keep that one".
The subject line can make or break me on deleting or not. "Save on all new boots in stock" will catch me reading an email versus "Save 10% on all orders"... I love saving money in general, but I love saving money on boots in specific. The sale might even be for all orders, but they got me to read the email by specifying boots.
So, take every opportunity to ask your visitors for permission to email them. State your policy up front (you will be sending email, you won't sell your list, and they can be removed at any time) and give them an idea on frequency (we periodically send email, we seasonally send email, we send email offers every Monday).
Then feel free to market your services to those who want to hear from you! Sending permission email marketing to a very specific 40 customers is more effective than sending spam to a random 10,000 email addresses anyway.
Hope this helps,
Jo Ann Villalobos
moderator, Crafty Vixens tribes
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Los Angeles
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