I have a cold, and yesterday and today I had a runny nose. At first it was only a little bit runny. So I got a kleenex, and then I started sneezing. So I kept getting more kleenexes, and then I started sneezing even more. After using almost a whole box of kleenex I still had a runny nose and I was still sneezing a whole lot. So as I was sitting there suffering I thought of this: Maybe the kleenex company puts allergens and stuff to make you sneeze on the kleenex. When you wipe your nose the allergens make you have more allergies. So you start out with a little bit of a runny nose, but then it makes it worse. Eventually making you buy more and more kleenex. If they are doing this, it must be a great marketing plan. What would be better at getting customers to buy more of the product? And the only way you could break the cycle is to take medicine and rid yourself of a runny nose so you wouldn't keep getting Kleenex.