Nuclear energy has had a bad rap from the very beginning because it was introduced as the atom bomb. Advertisers learned from this by suppressing the downsides of products they were releasing. Before any product is introduced, a panel looks at the pros and cons of releasing it to the public, but now we only hear the pros. (For example, panelists thought cell phones would encourage bad manners because people would answer them anywhere!) Jerry Mander, a former ad executive himself, wrote "Four Arguments for the Elimination of Television" in which he argued that TVs were inherently flawed because anything presented on them we are pre-disposed to believe, no matter how preposterous.

Eco-Tourism:

Any business, often in the hospitality or transport sectors, that profits from locating or touring areas that are endangered, or otherwse 'pristine'. This can be a grey area sometimes. For example, a sailboat charters itself so people can see remote areas of the Inside Passage, and some of the proceeds go to local native chiefs who allow their passage so they can afford to do some cleanup after them. On the upside, passengers see first-hand what is being done to pristine areas, such as clearcutting or sport hunting and fishing where it's illegal, and they become moved to start donating to causes to preserve the land. Whale watching is not so grey, in which zodiac outboards buzz hapless whales so that tourist can get a close look.

I love this one, thanks for sharing! To me nature is such an essential part of a healthy psyche.

Cool...I'm gonna get me one.

Exactly, Brandy....and eco-illiterates are frighteningly common. I remember one young father whose toddler asked him how the tomatoes grew on the supermarket shelf, and he knew it was time to take him for a tour of a farm.