SF & LA Tribal Community Market
We envision the market as a combination of an elaborate middle eastern bazaar, a farmers market and Decom. Making it a family event and market it to both LA and SF communities at large. The Tribal Market will be monthly event so that vendors can travel between LA and SF, doubling our market potential. For example the first Saturday or Sunday of every month in SF and the third in LA. We are considering using the same places that the Decom events happen because it is familiar territory for our communities and aquiring the vending liscenses and zoning has already been done there.

LOHAS is an acronym for Lifestyles of Health and Sustainability. It is a $227 billion market segment in the United States alone but worldwide in its extent. LOHAS consumers are those who are passionate about the environment, sustainbility, social issues, and health. The marketplace includes goods and services such as:

Organic and natural food
Organic and natural personal care products
Hybrid and electric cars
Green and sustainable building
Energy efficient electronics/applicances
Socially responsible investing
Natural household products (paper goods and cleaning products)
Natural and preventive medicine (Naturopathic, Chinese medicine, etc.)

These consumers are variously referred to as cultural creatives, conscious consumers or LOHAS Consumers, and represent a sizable group in the United States: 17% of adults, or 36 million consumers.

http://tribes.tribe.net/herakles