Well, thank you in turn for the consideration.

Stealth marketing is, itself, an interesting study in human nature.

Now, you want some irony? A bluetooth headset emits radiation that is in the same frequency band as the radiation of a microwave oven (2.4GHz). Cell phones only emit such radiation if bluetooth is enabled. Otherwise, the radiation generated by a cell phone is in one of four bands: 850MHz and 1900MHz in ITU region 2 (North America) and 900 and 1800MHz in ITU regions 1 and 3 (the rest of the world). The 2.4GHz radiation is harmless, though, thanks to it being even lower power than the cell phone's radiation. A wired headset is a far better way to get the radiation away from your head, if it really concerns you.

Also, beware of some devices that promise to attenuate the radiation. Most fail, but if one were to succeed, it would reduce the effectiveness of your cell phone -- that radiation is the signal carrying your voice.

I think the ad led to eduction and a lot more awareness both of the science of the situation ( thank you for that glenn!) I think this led to higher awareness of the reality of the situation and also more awareness as far as looking for hoaxes.