request for ideas

topic posted Fri, November 17, 2006 - 9:19 PM by 
I publish a popular website for the field of nanotechnology. I've been the number 1 site for this field for the last 3-4 years and I'm still not making enough income from it to support myself financially.

I would love to have some ideas for how to make more money from the site. My current income producing methods are: google adwords, banner ads, 2 paid newsletters, a few affiliate products and some consulting work.

The site is www.nanotech-now.com

Thank you for your help!

Brian
posted by:
  • Re: request for ideas

    Fri, November 17, 2006 - 10:03 PM
    Not to be critical, but in checking out your website, it's relatively hard to follow for someone who isn't familiar with the field of nanotechnology (even for someone who is!). Speaking from a perspective heavily influenced by graphic and web design, I would recommend taking a look at your web presence, and hiring a design firm to update your not only your website but look at branding possibilities as well. Straight up, your website is hard to navigate and read. I think you could benefit from consolidating some of the information you have listed on the left hand nav bar by deciding what your you really want to highlight (i.e is it the consulting? technology monitoring? In-depth analysis? Maybe you could display a ticker for your up-to-the-minute news briefs and breaking developments in the nanosciences or a permanent graphic banner that people could link to your stories). Create some tertiary navs. I think by just improving your website, you could seriously help yourself.

    Beyond that, I would recommend word of mouth, attending seminars, networking, any opportunity you have to market yourself and your business, do. If it’s not your thing and it means hiring someone (even part time) to help you with that, then it would be worth it. I think more business is gained by word of mouth than anything.

    Best in your development.
    b
    • Re: request for ideas

      Fri, November 17, 2006 - 10:41 PM
      Thank you! I'll talk with my design firm about your suggestions. Since nothing I have tried to date has produced reasonable cash flow, I'm at a loss as to what I should be promoting.
  • Re: request for ideas

    Sat, November 18, 2006 - 2:22 PM
    Speaking as a reasonably technology-competent person, I don't really have any quibbles about your web design. (Perhaps it's not eye-popping, but is anyone really going to pay you just for having a slick-looking site?)

    In my view, the greatest shortcoming of your site is that I can't tell what it is that you actually *do* -- that is, assuming I'm convinced that you know your stuff, what can you do for me (the person reading the info, not me personally) that I should pay you for? I think that you should concentrate on highlighting the value that you can add to whatever it is you help people to do.

    Hope that helps.

    Gary
    • Re: request for ideas

      Sat, November 18, 2006 - 5:03 PM
      Thanks for the feedback. I've been trying to figure that out for a while now. Our focus from the begining was to educate and inform readers about nanotechnology and to get them involved in deciding how this technology is going to effect their lives and the lives of all of us. I have the most complete single source for information and news about nanotech yet I'm at a loss about how to make money with it.

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