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In another call I made yesterday, I received some very candid comments about MLM schemes. No one was a stronger advocate of them being banned than myself for a long time, but since I started my internet business, I simply consider everything to be an affiliate program.
I also made the mistake of thinking Enagic was a MLM, when in fact I have learned the system they use is called Direct Sales. The distinction between the 2 is important.
A traditional MLM is characterized by 2 things:
* a cost to become a distributor
* a minimum monthly sales quota or volume
Enagic has neither of these things. You can simply purchase a machine and opt not to become a distributor or you can also become a distributor at no extra cost. On one of the recorded calls (512 505 6833 — Press 1 to hear more about Kangen Water, press 2 to hear more about Enagic), George, talks about a presentation he gave to 14 people. He only spoke about the water. At the end of the presentation, 13 of the 14 asked if there was a business side to it. People know the value of this and how big it is going to become. The only question I have is this — Are you one of them?
Let’s look at some of the most common concerns people have with Direct Sales.
1. “Direct Selling Is Just Another Type of Pyramid Scheme Designed to Rip People Off.”
This is a justified concern. A real direct selling situation is where you make money from product sales, not “introduction fees” or money from signing up new members. Enagic sells a product — in this case the Kangen water units. Have you ever referred someone to a restaurant or movie? Did you get paid for that? Why not? How many distribution systems do you know of that aren’t shaped like a pyramid?
Manufacturer
wholesalers
retailers
customers
One of my friends in LA sends me YouTube.com links everyday. I learnt about it from him, and he has probably introduced hundreds of other people. He isn’t getting a check or even a thanks after they sold it for $1.6 billion. All the profits stay at the corporate level. I don’t know about you, but I sure have a problem with that.
2. “I Don’t Want To Have To Push Products On My Friends and Everyone Else I Know.”
This one is simple — only join a company that has a product you believe in. That way, there is nothing to sell, you are simply recommending the product. As I mentioned above, we already do this with movies, foods, drinks, music, doctors, health products, books, restaurants, cars, equipment, appliances, web sites, games, sports, stores, and many other things to your friends and other people that you’ve met. What’s wrong with actually be paid for referring people?
I know that Enagic has the right background - both the Japanese Ministry of Labor and Welfare (equivalent of the FDA), and the Japan Association for Preventive Medicine for Adult disease — a nationwide organization composed of 6,600 physicians approve of them and they started manufacturing machines for Hospital use before the consumer units.
They made $250 million last year, but unlike YouTube.com, they actually pay the people who helped them make the money. Is that really such a bad thing?
I also made the mistake of thinking Enagic was a MLM, when in fact I have learned the system they use is called Direct Sales. The distinction between the 2 is important.
A traditional MLM is characterized by 2 things:
* a cost to become a distributor
* a minimum monthly sales quota or volume
Enagic has neither of these things. You can simply purchase a machine and opt not to become a distributor or you can also become a distributor at no extra cost. On one of the recorded calls (512 505 6833 — Press 1 to hear more about Kangen Water, press 2 to hear more about Enagic), George, talks about a presentation he gave to 14 people. He only spoke about the water. At the end of the presentation, 13 of the 14 asked if there was a business side to it. People know the value of this and how big it is going to become. The only question I have is this — Are you one of them?
Let’s look at some of the most common concerns people have with Direct Sales.
1. “Direct Selling Is Just Another Type of Pyramid Scheme Designed to Rip People Off.”
This is a justified concern. A real direct selling situation is where you make money from product sales, not “introduction fees” or money from signing up new members. Enagic sells a product — in this case the Kangen water units. Have you ever referred someone to a restaurant or movie? Did you get paid for that? Why not? How many distribution systems do you know of that aren’t shaped like a pyramid?
Manufacturer
wholesalers
retailers
customers
One of my friends in LA sends me YouTube.com links everyday. I learnt about it from him, and he has probably introduced hundreds of other people. He isn’t getting a check or even a thanks after they sold it for $1.6 billion. All the profits stay at the corporate level. I don’t know about you, but I sure have a problem with that.
2. “I Don’t Want To Have To Push Products On My Friends and Everyone Else I Know.”
This one is simple — only join a company that has a product you believe in. That way, there is nothing to sell, you are simply recommending the product. As I mentioned above, we already do this with movies, foods, drinks, music, doctors, health products, books, restaurants, cars, equipment, appliances, web sites, games, sports, stores, and many other things to your friends and other people that you’ve met. What’s wrong with actually be paid for referring people?
I know that Enagic has the right background - both the Japanese Ministry of Labor and Welfare (equivalent of the FDA), and the Japan Association for Preventive Medicine for Adult disease — a nationwide organization composed of 6,600 physicians approve of them and they started manufacturing machines for Hospital use before the consumer units.
They made $250 million last year, but unlike YouTube.com, they actually pay the people who helped them make the money. Is that really such a bad thing?
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