Marketing through parade participation

topic posted Sun, February 12, 2006 - 7:23 AM by  Doug
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Hey all!


Here's a neat trick that both Connecticut and Vermont are doing to drum up patronage:

They find a parade going on in some town local to their event and they volunteer to march in it. Vermont does Brattleboro's Strolling with the Heffers and Connecticut participated in the St. Patrick's Day parade in Hartford. I'm not quite sure of the logistics of such an undertaking, but it seems a great way to get some exposure to the local populace for no more than the bother of getting a bunch of folks together in garb and spending a day at the parade. Any thoughts? Is there an opportunity up there near Kingston?

Doug
posted by:
Doug
Providence
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  • Re: Marketing through parade participation

    Sun, February 12, 2006 - 2:48 PM
    Hey Doug, that's a great idea! I'll have to look into local parades, if anyone knows of any please fill me in... even one in Portsmouth or Dover etc..

    Thanks for the thought. :)

    )O(
    Shannon NHRF coordinator / founder