Hello,
My husband and I are starting our own landscaping service. He has worked in landscaping for over five years, and we recently decided it was time to take the plunge into the small business pool. It is a bit icy! Can anyone offer any advice, or even just encouragement. We have put everything we had into this, and it would be very crappy to watch it fall apart (not to mention the whole paying the bills thing) I appreciate positive takes, please don't be negative, I have enough doubt floating around my head as it is. Thanks!
My husband and I are starting our own landscaping service. He has worked in landscaping for over five years, and we recently decided it was time to take the plunge into the small business pool. It is a bit icy! Can anyone offer any advice, or even just encouragement. We have put everything we had into this, and it would be very crappy to watch it fall apart (not to mention the whole paying the bills thing) I appreciate positive takes, please don't be negative, I have enough doubt floating around my head as it is. Thanks!
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Re: Newbie, slightly lost *HELP!*
Wed, April 9, 2008 - 12:25 PMHate to be a downer.
I have seen more than a few family landscapers fail because they could not compete with cheap illegal labor.
They simply were unable to bid as low as the people illegally hiring non citizens.
the cost savings they obtain by breaking the law can be enormous. Paying under the table gets them out of paying worker's comp, unemployment, and insurance. If the employee is unlawfully in the country, that employee won't be in a position to demand a lawful wage and he won't be complaining about unsafe working conditions.
That said, it is a tough business and it's unlikely you will realize profit unless (1) you have a very ritzy clientèle who will pay exorbitant fees for superb and personal service or (2) you have employees ( or both). Ya need at lease 6 people mowing & tending lawns and ploughing snow in the winter to make any money.
It's not a business I'd suggest anyone go into.
I would be wary of entering any any service industry that depends on unskilled labor.
The competitors who are willing to break the law to cut costs will hurt you at every turn.
I'd look into a yard and garden supply store before I considered entering the lawn care service industry.
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Re: Newbie, slightly lost *HELP!*
Wed, April 9, 2008 - 12:53 PMThat being said, perhaps there is something distinct that you can offer to your clients that general landscapers don't.
- Perhaps you design beautiful landscapes and can render them using virtual reality sketches on the internet.
- Perhaps you can train your clients how to maintain their landscape themselves in a few hours a week, to save them money from hiring a service. You could create a custom training session for a fee and even rent out the tools on a regular schedule or you could buy/sell/trade in used equipment for your customers. In this day and age, everyone is trying to save money. Like, everyone thinks they know how to mow the lawn, but perhaps with some efficiency training or if you create a maintenance schedule for them, it won't seem like such a chore.
- Perhaps you specialize in offering drought-resistant landscapes or butterfly attracting landscapes or water features...
- I have always thought that if someone specialized in offering "Dr. Seuss" type landscape, they would make a million... I would love to take a serious boring landscape and make it look like it was something out of a Dr. Seuss cartoon... I don't know much about plants, but I have seen some that remind me of Dr. Seuss drawings and I would love to see them all together in one garden...
Anyway, there are lots of ways to *try* to distinguish yourself, but I am not an expert on the industry.
But yeah, I agree... if you are just offering maintenance service, it is going to be difficult to compete in the current gray market economy.
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Re: Newbie, slightly lost *HELP!*
Thu, April 10, 2008 - 7:15 AMI'm in the same exact boat as you. It's good to know there's someone out there going through the same thing! Hang in there. I've been despondent as hell about the whole thing. I'm trying to think of it this way: Successful small businesses have been started by all kinds of people, surely I'm smart enough to make it. Lobocita has the right idea about finding a creative edge. In my smallish town there are several successful landscaping companies, I used to rent from a couple who owned their own small landscaping business.What they told me is that if you truly enjoy what you do, your customers will see this and appreciate the quality of your work. A key is developing a personal relationship with your customers. Little old ladies especially eat this up. My grandma loves her landscapers almost more than she does me.
I have my first grower's market this saturday-already having nightmares about not knowing what I'm doing and looking like a total rube to the experienced "ag" folk. I'll let you know how it goes. Keep your chin up and we'll hang in there together. -
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Re: Newbie, slightly lost *HELP!*
Thu, April 10, 2008 - 6:00 PM
Business is very, very difficult - so don't be surprised by finding out that the 'idiot' that you worked for maybe was not as big of an idiot as you thought.
I have helped a number of people start their business, but of all those that actually started their business, I have coached probably two times that many OUT OF starting their own business. Why? Because people are either:
A) Uncapitalized - a sure sign of impending failure no matter how good they are at their business in every aspect of what it takes to run one's own business.
B) Uneducated expectation - often people expect a much faster profitability or at least more income than happens. Oops.
C) Where's your business plan? - Of the people who made it? Every one had a business plan. While this does not guarantee success, it ensures a good preparation.
Cliff covered it pretty well, I believe.
You're going to have to do an outstanding job and give such amazing personal service that you are immediately noteworthy as being unique amongst your competition.
Shit, even do things like having a uniform for yourself and your workers. It's a small thing, but even such a small thing such as that promotes a professionalism compared to other companies. It's the small things that matter, and a really well-designed bid, a confirmation call the day of/day before you show up, a call afterwards or thank you note?
The small stuff matters. People remember that crap. It's hard enough to be a small business, so anything that makes you noteworthy?
Good luck, and let us know how your business is working. -
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Re: Newbie, slightly lost *HELP!*
Thu, April 10, 2008 - 6:35 PMCan you explain "uncapitalized"? Does this mean not having investors or a financial plan? -
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Re: Newbie, slightly lost *HELP!*
Thu, April 10, 2008 - 7:40 PM"uncapitalized" would suggest a state of no money.
Under-capitalized would be too little
I don't believe any ever uses over-capitalized.
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Re: Newbie, slightly lost *HELP!*
Fri, April 11, 2008 - 1:12 PM<Can you explain "uncapitalized"? Does this mean not having investors or a financial plan?>
Oops. I should have written 'undercapitalized'. My fault.
Do you have a business plan with at least 12 month financials and projections?
With those projections, you should be able to make a good guess to how much you will bring in as income, and if you know what your costs will be - well...
It goes without saying, yet I will say - if you know what your expenses will be, and if you can take a good guess to what your income will be, that'll give you an ballpark of how much you'll need to be capitalized correctly in order to give you a good idea of how to not be undercapitalized.
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Re: Newbie, slightly lost *HELP!*
Mon, April 14, 2008 - 12:55 PMI appreciate everyone taking the time to respond, although it did not have the desired effect. I need to hear the real, but I don not want to. Hopefully we can find our little niche in the world. On the plus side, we are not trying to get rich, or even get close. We just want to get out of shitty service/retail jobs, we figure if we are going to live paycheck to paycheck struggling to get by every month, we may as well live month to month on our own :-). Poverty doesn't bother me, but working for the man did. Thanks for the tips. -
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Re: Newbie, slightly lost *HELP!*
Mon, April 14, 2008 - 4:10 PM
Don't worry. If you plan really well and work really hard, you'll be ahead of 90% of the people out there.
But, that planning is the tough part - you're in a very, very competitive business that's not really very recession-proof. BUT! Keep at it. Someone'll make it work, and it may as well be you, right?
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