<***********The google search idea is not really a good one.************>

<<Actually Andrew, the reason I know that it works is because I did it - - more than once. >>

Well, Cliff, then perhaps that is one element that Bald Mountain Retreat could use to form a well thougt-out greater plan. The problem with that idea is that a) it takes quite a bit of time and effort to do with one aspect of what should be a large marketing effort, and b) one has to know how to really do it to make it worth the effort. Sure, put that in the plan, but for each different element of who their customers are and how their customers find them they should have a unique and specific marketing direction. Google alone would be a sad waste of effort when there are more specific things that they could do to directly drive people to their retreat.

One thing that I'd suggest is that anyone who wants to work on a better marketing scheme find out HOW people find them who are already their customers and target that already working funnel. And, doing research to find out how other successful retreats have worked? Why re-invent the wheel?