Well, they do some crazy stunts, but unlike the vegan society, when PETA comes after a company, they listen. I got emails from them asking me to contact Starbucks requesting vegan food items and giving me links and tips, like be polite. I did. So did a whole lot of other people. A whole lot. The next time I walked in to a Starbucks they had oatmeal with raisins and multigrain rolls with jam available. They have the numbers and organization to make a difference and they are really one of the main reasons I became a vegan. I read their "Meet your meat" story about a downed cow and cried for months, literally months. I became a vegetarian halfway through that article and by the time I set it down I was a vegan.