Universities and the Corporate E-Learning Market
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Hundreds of universities in North America have corporate training divisions. The purpose of these divisions is to draw on the university's considerable intellectual and teaching resources (and often, sizable real estate holdings) in order to tap into the corporate education market. For more than a few schools, the strategy has paid dividends. Now, many of these same schools are rushing to add online training to their corporate market offerings. The transition to the Net, however, may fall short of expectations for both the universities and their clients. Online education - particularly the development of course content - requires certain skills, organizational structures, and operational strategies that are rarely found among traditional universities. Unlike the corporate sector, and certain parts of the non-profit sector, universities have not adjusted their course development practices to the new demands of online education.