Actually their is a lot of history behind these concepts in psychology and evolutionary psychology.

The pheromone concept is know, but how much it influence varies and is not scientifically repeatable so it doesnt fall under real science, but there are many people who bellieve its true.

I am sceptical of the science because reality is infinite. I look to the world for the same science that repeats itself.

Little girls go after the hard alpha males to be rebellious against daddy who made all those rules for her to follow growing up. And kids want control... thats proven in psychology. There is a great course on how to raise kids by giving them three choices, which is all about letting kids feel they have control, if the child doesnt want to make a choice or wants a fourth choice, then you must get off your ass and choose for them, problem is parents are lazy and take the spanking and yelling route, but its a great method if you get off your ass and work with kids and give them some choice, but not too much. Turns out that in Gang psychology kids want a lot of rules, they make more then parents, so structure is what they are looking for but they want to have some control and choice as a human being.

Through out History, women have sought the best strongest male to reproduce with, and that stuff is written into their code, the same goes for men seeking the best mate, healthest. As much as we hate beauty magazines, and their manipulation because most women after have a child or that have low matiablism, low thryoids, have no choice to be on the heavy side, but heavy or curvy doesnt always mean unhealthy. Anyways, there is something to this that we hate in marketing, but is true to our genes.

However, these type of hard men in past history were not the type to stick around, or were killed in war. Women will do anything to care for their children, and until womens rights came along, they had to get the help of a man. So some men who were told the truth took on step dad duties with honor, others were duped into the role by a women lieing because she cheated or wanted the help no matter what.

The Maurie Povish show is a prime example of this still going on today. And people not want prenuptial agreements and perternity test saying cant you tell its your kid, and dont you love me goes on still, with many divorce lawyers geting rich along the way.

The actual proof of pheromones is more a theory. Ever noticed that guys who are dating and getting laid get hit on all the time. Is it just that they feel confident, or that they are not look at women like this, and think they are playing hard to get. Some men give up, and they just stay home and watch porn and masturbate, and they remain lonely, because you have to get out there in the world and meet women to have a relationship. Still I think that they can smell sexual desire on us, I think they can smell that we have been mating, and subconsciously they are drawn to the type of man that is reproducing because there is a reason why other women wanted to have sex with them.

There is a lot more going on in every moment then we can imagine.